Powerful Domestic Violence Awareness Ads

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city-of-hope-hand.jpg

Click on the images for higher resolution.Look closely.  Subtle yet powerful.city of hope arm city of hope hand city of hope foot  

He gave me this for my birthday.He gave me this for nothing at all.There's no excuse for domestic violence. Talk to someone who cares. City of Hope.

Advertising Agency: TBWA\RAAD Abu Dhabi, UAECreative Director: Martin LeverArt Director / Illustrator: Sherif GalalCopywriters: Martin Lever, Farrukh NaeemPublished: February 2008When I first glanced at these I thought they were just another ad for a diamond store like De Beers or Zales. Then I looked closer and noticed the small print and the slight breaks in the bones.I think this is a very elegant solution to the very sensitive issue of domestic abuse. Using an x-ray captures the fact that even though everything may appear fine on the outside, there can be painful damage present underneath. And it's only a matter of time before it's exposed.Excellent execution.I only wish these were distributed worldwide.[Via Ads of the World]

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